What are Some Key M3AAWG Recommendations for Email Marketers?
Email marketers should adhere to several key recommendations from M3AAWG to ensure their campaigns are effective and compliant:
Authentication: Implement email authentication protocols such as DKIM, SPF, and DMARC to verify the legitimacy of your emails. Consent: Ensure that all recipients have opted-in to receive your emails to avoid being flagged as spam. Segmentation: Use list segmentation to send targeted messages that are relevant to the recipient's interests, reducing the likelihood of complaints. Monitoring: Regularly monitor your email metrics such as bounce rates, open rates, and complaint rates to identify and address potential issues.