There are several advantages to having a limited scope in email marketing:
Focused Messaging: With a limited scope, the messaging can be highly tailored and specific to the target audience, increasing the chances of engagement. Resource Management: By concentrating efforts on a smaller segment, brands can allocate their resources more effectively, such as time, budget, and manpower. Measurable Results: A limited scope allows for more precise tracking and analytics, making it easier to measure the success of a campaign and make data-driven decisions.