What are the alternatives to traditional tracking?
Traditional tracking methods like open rates and click-through rates are useful but not foolproof. Here are some alternatives:
1. Engagement Segmentation: Segment your email list based on engagement levels (e.g., highly engaged, moderately engaged, inactive). This helps you tailor your campaigns and measure effectiveness without relying solely on tracking pixels.
2. Survey Feedback: Directly ask your subscribers for feedback through surveys. This qualitative data can provide insights into how recipients perceive and interact with your emails.
3. A/B Testing: Conduct A/B tests to compare different versions of your emails. Even if tracking isn’t perfect, you can still determine which version performs better based on overall engagement and conversions.