What Are the Benefits of Targeting a Relevant Audience?
Targeting a relevant audience offers several benefits:
1. Higher Engagement: Relevant emails are more likely to be opened and clicked, leading to higher engagement rates. 2. Better ROI: By focusing on subscribers who are more likely to convert, you can achieve a better return on investment for your email marketing campaigns. 3. Reduced Unsubscribe Rates: When subscribers receive content that is relevant to them, they are less likely to unsubscribe from your mailing list. 4. Improved Brand Loyalty: Consistently providing valuable content can help build trust and loyalty among your subscribers.