Adhering to best practices can optimize your content matching strategy:
Regularly Update Your Segments: Subscriber interests and behaviors change over time, so keep your segments up-to-date. Monitor Performance Metrics: Keep an eye on open rates, click-through rates, and conversion rates to gauge the effectiveness of your content matching. Solicit Feedback: Ask your subscribers for feedback to understand what they find valuable and relevant. Respect Privacy: Ensure that you are compliant with data protection regulations like GDPR and CAN-SPAM when collecting and using subscriber data.