What Should Be Included in an Email Marketing Repository?
An effective email marketing repository should include:
Email Templates: Pre-designed email templates for various campaigns like newsletters, promotions, and transactional emails. Graphics and Images: A collection of approved visuals that can be used in emails. Copy and Content: Standardized copy blocks and text snippets for different types of emails. Analytics and Reports: Historical data on the performance of past email campaigns for reference and analysis. Legal and Compliance Documents: Documents related to GDPR, CAN-SPAM, and other regulations.