Subject Lines: Aim for a length that is succinct yet descriptive. Use action-oriented words to create urgency or curiosity. Preheader Text: Complement the subject line by providing additional context or a teaser about the email content. Body Content: While longer content can be beneficial for storytelling, ensure that key messages are presented succinctly at the beginning. CTA Buttons: Use short, compelling phrases (e.g., "Buy Now," "Learn More") to prompt immediate action.