What are the Common Pitfalls of Poor Data Management?
1. Inaccurate Data: Typos, obsolete information, and duplicate entries can severely impact the effectiveness of your campaigns. 2. Lack of Segmentation: Sending the same email to your entire list without considering demographics, past behaviors, or preferences can lead to low engagement. 3. Non-compliance: Poor data management can result in violations of regulations like GDPR or CAN-SPAM, leading to hefty fines and legal ramifications.