Hiring in-house email marketing experts can be highly beneficial for several reasons:
Brand Familiarity: In-house experts have an intrinsic understanding of the company’s brand and voice. Direct Control: They allow for greater control over email marketing strategies and campaigns. Cost Efficiency: It can be more cost-effective than outsourcing, especially for long-term projects. Quick Adaptability: In-house teams can rapidly adapt to changes and new trends in the market.