What Are the Challenges in Infrastructure Optimization?
While optimizing email marketing infrastructure offers numerous benefits, it also presents challenges:
Complexity: Managing and integrating various tools and technologies can be complex, requiring technical expertise. Cost: Upgrading infrastructure can be expensive, particularly for small businesses with limited budgets. Changing Regulations: Staying compliant with evolving regulations such as GDPR and CAN-SPAM can complicate optimization efforts. Data Privacy: Ensuring data protection while optimizing can be challenging but is crucial for maintaining subscriber trust.