Optimizing your email marketing infrastructure is crucial for several reasons:
Deliverability: A robust infrastructure ensures high deliverability rates, meaning your emails reach the intended inboxes rather than being filtered into spam. Scalability: As your subscriber list grows, your infrastructure must be able to handle increased volume and maintain performance. Security: Protecting subscriber data and maintaining trust is paramount, necessitating secure infrastructure. Cost Efficiency: An optimized system can reduce costs by streamlining processes and utilizing resources efficiently.