What are the Challenges of Using DMPs in Email Marketing?
While DMPs offer numerous benefits, they also present some challenges:
Data privacy: Ensuring compliance with data protection regulations such as GDPR and CCPA is crucial when using DMPs. Data accuracy: Maintaining the accuracy and quality of data is essential for effective segmentation and personalization. Integration complexity: Integrating a DMP with your existing email marketing platform can be complex and may require technical expertise.