What are the Challenges of Using Names in Email Marketing?
While using names in email marketing can be highly effective, it also comes with challenges:
Data accuracy: Ensuring that names are spelled correctly and matched with the right email addresses can be difficult. Privacy concerns: Collecting and using personal data must comply with regulations like GDPR and CCPA. Over-personalization: Too much personalization can come off as creepy or invasive, so it's important to strike the right balance.