What are the Benefits of Zero Trust in Email Marketing?
Adopting a Zero Trust Model in email marketing offers several benefits:
Enhanced Security: By continuously verifying every attempt to access the system, Zero Trust minimizes the risk of unauthorized access and data breaches. Improved Compliance: Helps in complying with data protection regulations like GDPR and CCPA by ensuring stringent data access controls. Increased Customer Trust: Protecting customer data builds trust and enhances your brand's reputation. Reduced Impact of Breaches: Even if an account is compromised, segmentation and strict access controls limit the potential damage.