collision

How to Monitor and Measure Collision?

Monitoring and measuring collision involves tracking key email marketing metrics and using feedback to optimize campaigns:
Open Rates: A sudden drop in open rates could indicate that recipients are overwhelmed by too many emails.
Click-Through Rates (CTR): Low CTRs may suggest that your audience is receiving conflicting or redundant messages.
Unsubscribes and Spam Complaints: An increase in these metrics can be a clear sign of collision.
Customer Feedback: Direct feedback from recipients can provide valuable insights into their email experience.

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