The consequences of misinterpretation can vary, but they often include:
Decreased Engagement: Recipients are less likely to engage with emails they don’t understand. Unsubscribes: Confusing or offensive emails can lead to higher unsubscribe rates. Brand Damage: Misinterpretation can harm your brand's reputation if recipients feel misled or disrespected. Lost Sales: If the call-to-action is unclear, potential customers may not complete the desired action.