Measuring the success of email marketing campaigns is crucial for justifying your marketing spend. Key metrics to focus on include:
Open Rate: The percentage of recipients who opened your email. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email. Conversion Rate: The percentage of recipients who completed the desired action, such as making a purchase or signing up for a webinar. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opted out from your email list.
By analyzing these metrics, you can determine the effectiveness of your campaigns and make data-driven decisions.