What Are the Consequences of Not Maintaining Clean Data?
Failing to maintain clean data can lead to several negative outcomes:
Increased bounce rates: Invalid email addresses cause emails to bounce back. Poor engagement: Sending emails to uninterested or inactive subscribers reduces overall engagement. Damage to sender reputation: High bounce rates and low engagement can harm your sender reputation, affecting deliverability. Wasted resources: Time and money spent on sending emails to invalid or unengaged subscribers.