termination

What Are the Consequences of Not Terminating Subscribers?

Failing to terminate subscribers appropriately can lead to several negative consequences:
Poor Engagement: Keeping inactive subscribers can lower your open and click-through rates, impacting the overall performance of your campaigns.
Reputation Damage: Sending unwanted emails can lead to higher spam complaints, damaging your sender reputation.
Legal Issues: Non-compliance with regulations like GDPR and CAN-SPAM can result in hefty fines and legal repercussions.

Frequently asked queries:

Why is Termination Important?
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