Overlooking quality can have several negative consequences, including:
Poor engagement: Low-quality emails often result in lower open and click-through rates. Higher unsubscribe rates: Recipients are more likely to unsubscribe if they find your emails irrelevant or poorly designed. Spam complaints: Emails that lack quality are more likely to be marked as spam, which can harm your sender reputation. Wasted resources: Sending ineffective emails wastes time, effort, and money.