What are the Essential Skills for Entry-Level Email Marketers?
Entry-level email marketers should focus on mastering the basics. They should be familiar with email marketing platforms like Mailchimp and Constant Contact. Knowledge of HTML and CSS for creating and editing email templates is valuable. Understanding email deliverability and best practices for avoiding spam filters is also crucial. Analytical skills for interpreting basic metrics like open rates and click-through rates are essential to measure campaign success.