What Tools Should Email Marketers Be Proficient In?
Proficiency in various tools is essential for email marketers at all levels. Familiarity with email service providers (ESPs) like Mailchimp, Sendinblue, and Campaign Monitor is fundamental. Knowledge of analytics tools such as Google Analytics and email-specific tracking tools is crucial for measuring performance. Skills in design tools like Adobe Photoshop or Canva can aid in creating visually appealing emails. Additionally, understanding automation platforms like HubSpot or ActiveCampaign can enhance productivity and campaign effectiveness.