What Advanced Skills are Necessary for Senior Email Marketers?
Senior email marketers need a comprehensive understanding of the entire email marketing landscape. They should be experts in data analysis and use advanced tools to gain insights into customer behavior. Expertise in CRM systems and integrating them with email marketing platforms is crucial. They should also be skilled in strategic planning to align email campaigns with broader marketing goals. Advanced knowledge of compliance issues such as GDPR and CAN-SPAM Act is essential for ensuring legal and ethical practices.