What are the Key Components of an Email Marketing Campaign?
An effective email marketing campaign includes several key components: - Subject Line: The entry point to your email, it must be compelling to encourage recipients to open the email. - Preheader Text: This is a summary that follows the subject line and offers additional insight into the email content. - Email Body: This should be engaging, valuable, and relevant to your audience. Incorporate a clear Call to Action (CTA). - Personalization: Use the recipient's name and past behaviors to make the content more relevant. - Design: Ensure that the email is visually appealing and mobile-friendly.