Alerting systems are crucial for maintaining the health and efficiency of email campaigns. They help in:
Quickly identifying deliverability issues that could affect the reach of your emails. Monitoring real-time engagement metrics such as open rates and click-through rates to gauge campaign performance. Alerting to potential spam complaints which could harm your sender reputation. Ensuring compliance with regulatory requirements like GDPR or CAN-SPAM. Facilitating timely A/B testing decisions based on immediate feedback.