To evaluate the performance of your email marketing campaigns, you should focus on the following key metrics:
Open Rate: The percentage of recipients who open your email. This metric indicates how well your subject lines are performing. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. CTR shows the effectiveness of your email content and call-to-action. Conversion Rate: The percentage of recipients who complete a desired action after clicking a link. This could be making a purchase, filling out a form, or downloading a resource. Bounce Rate: The percentage of emails that could not be delivered to recipients' inboxes. A high bounce rate can indicate issues with your email list quality. Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails. This can help you understand how well your content is resonating with your audience.