What are the Penalties for Non-Compliance with Email Marketing Laws?
Penalties for non-compliance with email marketing laws can be severe. Under the CAN-SPAM Act, each separate email in violation of the law is subject to penalties of up to $43,792. GDPR can impose fines of up to €20 million or 4% of the company's global annual revenue, whichever is higher. CASL violations can result in fines of up to $1 million for individuals and $10 million for businesses.