How Should I Handle Personally Identifiable Information (PII) in Email Marketing?
Handling personally identifiable information (PII) responsibly is crucial in email marketing. Ensure that you are collecting only the necessary information and storing it securely. Follow data protection regulations such as GDPR, which require that you obtain explicit consent for collecting PII and provide a clear privacy policy. Additionally, ensure that you have measures in place to protect data from unauthorized access, breaches, and misuse.