What is CAN-SPAM Act and How Does It Affect Email Marketing?
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Compliance with the CAN-SPAM Act is essential for any email marketer. Key requirements include not using false or misleading header information, not using deceptive subject lines, identifying the message as an ad, including your physical postal address, and providing a clear way for recipients to opt-out of receiving future emails.