Why is Obtaining Consent Important in Email Marketing?
Obtaining consent is crucial because it respects the privacy and preferences of your recipients. It also ensures that you are complying with legal requirements, which helps to avoid penalties and maintain your brand's reputation. Consent can be managed through opt-in forms where recipients actively choose to receive your emails. This not only helps in building a quality email list but also increases engagement rates, as your subscribers are genuinely interested in your content.