What are the primary costs associated with Email Marketing?
The primary costs in email marketing typically include email service provider (ESP) fees, content creation, design, and potential list acquisition expenses. ESPs like Mailchimp, Constant Contact, and Sendinblue charge based on the number of subscribers and the volume of emails sent. Content creation, including copywriting and graphic design, may require hiring professionals or using tools. Additionally, if you purchase email lists, this can be a significant cost, although it's generally recommended to build your own list organically.