What are the Risks of Not Implementing Partition Recovery?
Ignoring partition recovery can lead to several negative outcomes:
Decreased Deliverability: High inactivity rates can signal to email service providers that your emails are not engaging, leading to lower deliverability rates. Lower ROI: Failing to re-engage inactive subscribers means missing out on potential revenue opportunities. Poor Sender Reputation: Continuously sending emails to inactive subscribers can harm your sender reputation, affecting future campaigns. Increased Unsubscribes: Inactive subscribers are more likely to unsubscribe if they continue to receive irrelevant content.