What Are the Risks of Overlooking Deliverability Issues?
Ignoring deliverability issues can lead to several negative outcomes:
Reduced open rates: If your emails land in the spam folder, fewer people will see them. Lower engagement: Poor deliverability can lead to decreased clicks, conversions, and ROI. Damage to brand reputation: Consistently sending emails that don't reach the inbox can harm your brand's credibility. Increased costs: Sending emails that never get read is a waste of resources and money.