What Steps Can Marketers Take to Protect Against Phishing?
Email marketers can take several steps to protect themselves and their subscribers from phishing:
Authenticate Emails: Use email authentication protocols like SPF, DKIM, and DMARC to validate the legitimacy of your emails. Educate Subscribers: Inform your subscribers about the signs of phishing and encourage them to report suspicious emails. Regular Monitoring: Continuously monitor your email campaigns for any unusual activity or signs of phishing. Secure Platforms: Use secure email marketing platforms that offer built-in phishing protection features. Consistent Branding: Ensure your emails have consistent branding elements like logos and color schemes to help recipients recognize legitimate emails.