How can subject lines impact email campaign performance?
Subject lines are the first impression your email makes, and they have a significant impact on open rates. To optimize your subject lines:
- Keep it Short and Sweet: Aim for 6-10 words or around 60 characters. - Personalization: Use the recipient's name or relevant personal information to make the email feel more tailored. - Use Numbers and Lists: Numbers can attract attention and make your subject line stand out. - Create Urgency: Words like "Limited Time Offer" or "Act Now" can create a sense of urgency. - A/B Testing: Experiment with different subject lines to see what resonates best with your audience.