There are multiple reasons why irrelevant content might end up in your email marketing campaigns:
Poor Segmentation: Failing to properly segment your email list can result in sending the same content to everyone, regardless of their unique interests or behaviors. Inadequate Personalization: Lack of personalization can make content seem generic and unappealing to recipients. Outdated Data: Using outdated or incorrect data can lead to sending irrelevant offers or information. Over-Promotion: Constantly pushing products or services without considering the recipient's current needs can be off-putting.