What Causes Negative Word of Mouth in Email Marketing?
Several factors can contribute to negative word of mouth in email marketing:
Irrelevant Content: Sending emails that do not align with the recipient's interests or needs can frustrate them. High Frequency: Bombarding recipients with too many emails can lead to annoyance and complaints. Poor Design: Emails that are difficult to read or navigate can deter recipients. Spammy Behavior: Emails that appear spammy or are unsolicited can lead to negative perceptions.