The design of your CTA can significantly impact its effectiveness. Consider the following elements:
Button vs. Text Link: Buttons tend to stand out more than text links and are more likely to be clicked. Color Contrast: Use a color that contrasts with the rest of your email to make the CTA button stand out. White Space: Surround your CTA with enough white space to make it easily noticeable. Mobile Optimization: Ensure your CTA is easily clickable on mobile devices by making the button large enough and placing it where it can be easily tapped.