Third party assessors typically examine several aspects of your email marketing efforts:
1. List Management: Assessors review how you build, segment, and maintain your email lists. 2. Content Quality: They evaluate the quality, relevance, and engagement level of your email content. 3. Deliverability: An assessment of your email deliverability rates, including factors like bounce rates and inbox placement. 4. Performance Metrics: Analysis of key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates. 5. Compliance: Ensuring your email campaigns adhere to relevant laws and regulations.