Several factors can impact donation rates, including:
Email Subject Lines: Compelling subject lines can significantly increase open rates, which can lead to higher donation rates. Personalization: Emails that address recipients by name and reference past interactions are more likely to elicit donations. Timing: Sending emails at optimal times when recipients are most likely to read them can improve donation rates. Call to Action (CTA): Clear and compelling CTAs guide recipients towards making a donation. Mobile Optimization: With more people accessing emails on mobile devices, ensuring your emails are mobile-friendly can boost donation rates.