What Metrics Should Be Monitored Alongside Donation Rates?
While focusing on donation rates, it's also important to monitor other key metrics such as:
Open Rates: The percentage of recipients who open your email. Higher open rates can lead to higher donation rates. Click-Through Rates (CTR): The percentage of recipients who click on a link within your email. Higher CTRs often correlate with higher donation rates. Conversion Rates: The percentage of recipients who complete the desired action (i.e., making a donation) after clicking a link. Unsubscribe Rates: Keeping an eye on unsubscribe rates can help ensure your email content remains relevant and engaging. Bounce Rates: The percentage of emails that could not be delivered. Lower bounce rates can improve overall campaign performance.