What Features Should You Look for in a Drag and Drop Email Builder?
Not all email builders are created equal. Key features to look for include:
Template Library: A variety of pre-designed email templates to choose from. Customization Options: Ability to add and adjust text, images, buttons, and other elements. Responsive Design: Ensure emails are mobile-friendly. Integration: Seamless integration with your email service provider (ESP) and CRM systems. A/B Testing: Test different versions of your emails to optimize performance. Analytics: Track the success of your campaigns with built-in analytics tools.