Fines and Penalties: Regulatory bodies can impose significant fines for non-compliance. For instance, violations of the GDPR can result in fines of up to 4% of annual global turnover or €20 million, whichever is greater. Legal Action: Non-compliance can result in lawsuits, which can be both costly and time-consuming. Reputation Damage: Being labeled as a spammer can damage your brand's reputation and lead to a loss of customer trust.