When emails lack personalization, they often feel like spam to the recipient. This can lead to several negative outcomes:
1. Low Engagement: Generic emails are less likely to capture the recipient's attention, resulting in lower open and click-through rates. 2. High Unsubscribe Rates: If recipients feel that the emails are not relevant to them, they are more likely to unsubscribe. 3. Poor Customer Relationships: Not personalizing emails can make recipients feel like just another number, damaging the relationship between the brand and the customer.