Several measures can be implemented to ensure ongoing confidentiality of subscriber data:
Data Encryption: Encrypting data both in transit and at rest ensures that even if unauthorized parties gain access, they cannot read the data. Access Controls: Limiting access to subscriber data to only those employees who need it for their work helps to minimize the risk of data breaches. Regular Audits: Conducting regular audits of your email marketing practices can help identify and mitigate any potential security risks.