Failing to segment your email list can have several negative consequences:
Decreased Open Rates: Generic emails are less likely to catch the attention of your recipients. Higher Unsubscribe Rates: Irrelevant content can frustrate your audience, leading them to opt-out. Lower Engagement: Without segmentation, your emails may not address the specific interests or needs of your audience. Poor Deliverability: High unsubscribe rates and low engagement can signal to email providers that your content is spam, affecting your deliverability.