The analytics team tracks various key performance indicators (KPIs) to evaluate the effectiveness of email campaigns. Some of the critical metrics include:
Open Rate â The percentage of recipients who open the email. Click-Through Rate (CTR) â The percentage of recipients who click on one or more links in the email. Bounce Rate â The percentage of emails that could not be delivered to the recipient's inbox. Conversion Rate â The percentage of recipients who complete a desired action after clicking through the email. Unsubscribe Rate â The percentage of recipients who opt out from the email list after receiving the email.