Healthcare providers should track the following metrics to gauge the effectiveness of their email marketing campaigns:
1. Open Rate: The percentage of recipients who open the email. 2. Click-Through Rate (CTR): The percentage of recipients who click on a link within the email. 3. Conversion Rate: The percentage of recipients who take a desired action, such as booking an appointment. 4. Bounce Rate: The percentage of emails that were not delivered successfully. 5. Unsubscribe Rate: The percentage of recipients who opt-out of receiving future emails.