In email marketing, there are several key metrics that you should regularly analyze to gauge the effectiveness of your campaigns. These include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. Bounce Rate: The percentage of emails that could not be delivered to the recipient’s inbox. Unsubscribe Rate: The percentage of recipients who unsubscribe from your mailing list after receiving an email.