What Is the Role of Segmentation and Personalization?
Segmentation and personalization are critical components of effective email marketing. By segmenting your audience based on demographics, behavior, or preferences, you can tailor your content to meet their specific needs. Personalization, such as using the recipient’s name or recommending products based on past purchases, can significantly increase engagement and conversion rates. Analytics help you understand which segments and personalization strategies are most effective, allowing you to refine your approach.